Display Cabinet Lighting

Feelux NDPro-1024I shot this ad campaign and booth graphic images for a high-end commercial lighting company. The art director and I concepted the shots before we ever saw the product or understood its scale — which was way smaller than either of us thought. Our main shot was of two lighting fixtures suspended between the box of artist’s pastels and the camera.   After completing several variations on our main shot I suggested working the lights into the pastels since, like the pastels themselves, the lights come in a variety of hues designed to match a retail store’s existing light color.