Photographing jewelry is similar to shooting sculpture -- except in miniature. The entire photographic set has to scale down or the work becomes flat and lifeless.
Where they differ is that when photographing sculptures, the lighting, background, and angle are my doing but the composition of the work is dictated by the piece. With jewelry, it's all about flow and design which can add to, or distract from, the work. Good composition enhances the artist’s work making whimsical pieces more playful and bold pieces bolder.
The following images show this in action, and also how I work with the artist to establish a "look" for their jewelry in the process.